What is Branding?
Branding is your mark, either on your product, your service or your business. It is a set design scheme made up of a logo and specific design elements that is displayed on all promotional materials, communications and packaging. It becomes a standard for your brand and is the foundation for your branding, but branding extends beyond your visual style. Your brand becomes a reflection of who you are, what you do and how you are perceived in the market place. Ultimately, your brand becomes recognizable and is built on your experience, reliability and what you deliver resulting in brand equity.
Your Brand = Your Promise to your customer
A Brand strategy is how, what, where, when and to whom you plan on communicating your brand strategy to. A brand strategy includes everything from where you advertise, to which distribution channels you use, and what you communicate visually and verbally to your customers.
Branding is one of the most important aspects of building a business and product portfolios.
How we can help…
- Brand Creation / Taglines
- Strategy Developmen
- Brand Messaging / Communications
- Brand Integration / Standards
- Visual Communications / Templates
- Marketing Materials / Advertising
- Promotional Items
Find out more about branding and how we can help you set up your brand style or grow your existing brand.
Print the "Brand Style Guide Worksheet PDF" in our resources section to help you set up your brand design.